About the program

Berry Wiki is a womens health wiki with information in the form of audio video and text designed for the women of today At Cranberry we believe there is a big gap between what women seek and the information available online More importantly we see that the information available online needs to be contextualized to India We have a team of researchers who create and contextualize information to train our chatbot Berry We intend to make this information open source Berry Wiki will provide womens health specifically preventive healthrelated information in a simple easytounderstand intuitivetonavigate way The scope of the project is ONLY UX and not the tech backend We currently use wixcom for hosting our side happy to use another provider One of the sites that comes closest to our vision is Check here But we believe it is not designed for how a user might want to navigate information especially when they are seeking answers for a specific question like Is my period late Do I have heavy bleeding Key designresearch questions How do women consume health content Medium Depth of science required Format of information consumption Whats the best way to communicate health content Navigation and layout on a webpage How to interconnect audio video text content How to make easy to navigate through questions How to make it easy to engage with the content Impact on social media short form content vs long form content for getting answers to health questions Current State Womens Health content often feels confusing and backed by anecdotes than science Growing up we were told to bear the pain or follow nuskas or random remedies Dont take painkillers for periods Eat x for y No reason was given for why we felt something No explanation of how or why it will help Today it is impossible to judge what the truth is among the clutter of information Differentiate the facts from the noise It is your hormones Pamper your PMS with some cake Seed Cycling will balance it all How are we changing this By bringing only databacked science in a transparent way to you Lets start now Heres what we mean by databacked science Science for which the evidence comes from published clinical trials or data studies Eg 5 Trials show ginger helps with period pain or Multiple studies inconclusive on hormones impact on workouts Womens health has fewer clinical trials So we also factor in science that comes from published papers that study the why and how in a lab setting Eg The cause of PMS is not the level of hormones but the individual sensitivity What do we mean by in a transparent way Video content that is easy and fun But hey it is 5 15 minutes long As we want to demystify womens health And we know so do you We always share the limitations of the current scientific understanding Eg Womens health has fewer clinical trials or The cause of PMS is unknown crazy but true We always share our sources Desired State Goal 1 To become a go to source for evidence backed womens health information in Indian context Goal 2 To be part of our community All content is based on databacked science And delivered by Coaches Nutritionists Gynaecologists and Health Scientists who are women like you wanting answers Sometimes men too What do we mean by Womens Health Much more than fertility Things we deal with continuously Periods PMS mood energy changes Hormonal Migraines Vaginal stuff Breast Tenderness And then some things that happen to women much more than men Pain during sex Bloating Lower back Pain Knee Pain Sleep Disturbances Goals MidPoint Milestone Set up the design objective user persona Conduct user interviews to generate insights on online content consumption Create at least 3 mock design mocks to test assumptions Conduct User Testing on the mocks Define the elementsblocks of Berry WIki Acceptance Criteria Customer Persona Has experienced women health pain symptoms and some brush up with healthcare Evidenceseeking that is functionalno nonsense like RD Masala lab Doing something about their health high intention to form habits Occupation working in corporate Family status 28 to 33 years Married Has agency wants to be treated like she has it treatedacknowledge as thinking person Target Audience 2535 Year Old Bangalore based working women

Perks

These projects are open to college students and working professionals who are eager to dive into the world of UI UX user behaviour and qualitative research to build impactful designs for solving populationscale problems Selected contributors will work on challenging problem statements over a 3 month long period and receive a stipend of INR 70000 over 3 months

Who can apply?

Only those candidates can apply who:

1. are from Any,
2. and specialisation from Any,
3. are available for duration of 3 Months
4. have relevant skills and interests

Terms of Engagement

1 35000 received on completion of midpoint milestone as decided with mentor 2 35000 received on completion of final milestone as decided with mentor 3 Certificate of completion received on successful completion of internsh

Number of openings

1