About the program

This assignment addresses the development of an AIpowered application aimed at increasing engagement and conversion rates among farmers and frontline environmental workers FLEWs who are generally not very technical The application provides functionalities such as query resolution direct communication with authorities and task tracking Initial feedback indicates only 20 percent of users are providing feedback with an active engagement rate of 40percent This project focuses on improving these metrics by enhancing user experience and app functionality Key designresearch questions What are the main barriers preventing higher user engagement and feedback within the app How can the apps interface be optimized to accommodate the specific needs of nontechnical users What additional features or incentives might increase user interaction and regular use of the app How can we effectively measure the increase in user engagement and satisfaction Current State The current state is a bot in telegram so there are limitations in order to achieve success The current state of the app shows a 20 percent feedback rate and 40 percent active engagement among users In need of intuitive design for nontechnical users potentially insufficient user education on the apps benefits and a lack of compelling features to promote daily usage Desired State The roadmap for the app involves several enhancements tailored to the user base A redesigned user interface that simplifies navigation and interaction for nontechnical users The introduction of gamification elements to make daily interactions more engaging Features like personalized advice weather updates and market trends relevant to agriculture Expected goals include achieving over 60to 70 percent active engagement and increasing the feedback rate to at least 50 Percentage Goals MidPoint Milestone Goal 1 Redesign the app interface to improve usability for nontechnical users Goal 2 Implement gamification features to encourage daily usage Goal 3 Integrate personalized agricultural insights and realtime data features Goal 4 Conduct user training sessions and open forums to increase app familiarity and perceived value Goal 5 Complete the interface redesign and launch the beta version of the new features for initial user feedback Acceptance Criteria At least 60 percent of active users should use the app daily Feedback from users should increase to 50 percent User satisfaction rates measured through surveys and app analytics should show a minimum of 30 percent improvement Reduction in support queries due to improved usability with a targeted drop of 25 percent

Perks

These projects are open to college students and working professionals who are eager to dive into the world of UI UX user behaviour and qualitative research to build impactful designs for solving populationscale problems Selected contributors will work on challenging problem statements over a 3 month long period and receive a stipend of INR 70000 over 3 months

Who can apply?

Only those candidates can apply who:

1. are from Any,
2. and specialisation from Any,
3. are available for duration of 3 Months
4. have relevant skills and interests

Terms of Engagement

1 35000 received on completion of midpoint milestone as decided with mentor 2 35000 received on completion of final milestone as decided with mentor 3 Certificate of completion received on successful completion of internship

Number of openings

1