DIMAGI - CREATION OF MULTIMEDIA CONTENT AND RESEARCH ON DIGITAL PERSONA FOR WELLME USERS

Samagra-Code for GovTech
  • Virtual Internship
  • 02-May-2024
  • Pan India,
  • Start date
    Immediately
  • Duration
    3 Months
  • Stipend
    ₹23000 /month
  • No of Credits
    10
  • Apply by
    15-May-2024
  • Virtual Internship

About the program

Description WellMe features two principal sections that comprise the bulk of the applications content Learn and Practice The Learn section primarily emphasizes literary material designed to aid users in cultivating resilience over time whereas the Practice section predominantly offers video content Our findings corroborated by anecdotal evidence indicate a preference among our users for videobased resources over written materials However we are cognizant of the necessity to diversify content offerings within the Learn section of WellMe Consequently we are actively exploring alternative means of user engagement beyond video content We are receptive to incorporating additional user engagement materials within the Practice section to enhance the overall user experience Key designresearch questions 1.Test the content in the field visit locations given by Dimgai where WellMe is implemented Also use these field visits to collect relevant data of the target audience of WellMe through both quantitative and qualitative means 2.Based on the data and analysis create fictional representations of your target users known as personas Each persona should be a detailed description of a typical user including their background goals behaviors and preferences Current State WellMe has been tailored for frontline workers who serve as the cornerstone of development efforts across all low and middleincome countries LMICs As we endeavor to enrich the user experience of the application and craft compelling content for this audience it is imperative for us to comprehend the digital personas and preferences of our users the frontline workers for a digital platform Desired State 1.10 15 new multimedia finalized for the WellMe application created as per Dimagi branding guidelines 2.Test the multimedia with the WellMe users new and old 3.Create a Digital Persona of the WellMe users present and future users Goals MidPoint Milestone Increase user engagement of the WellMe application through creating multimedia for the existing content and know WellMe users better Acceptance Criteria 1.Final 1015 multimedia collaterals 2.Digital Persona of the WellMe users 3.A report summarizing key findings and recommendations

Perks

These projects are open to college students and working professionals who are eager to dive into the world of UI UX, user behaviour and qualitative research to build impactful designs for solving population-scale problems. Selected contributors will work on challenging problem statements over a 3-month long period and receive a stipend of INR 70,000 over 3 months.

Who can apply?

Only those candidates can apply who:

  1. are from Any,
  2. and specialisation from Any,
  3. are available for duration of 3 Months
  4. have relevant skills and interests

Terms of Engagement

1. 35000 received on completion of midpoint milestone as decided with mentor 2. 35000 received on completion of final milestone as decided with mentor 3. Certificate of completion received on successful completion of internship

Number of openings

1

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